IDTechEx has recently celebrated reaching 1400 case studies of RFID in action. This is more than ten times the number of case studies amassed by any other company and it lists technical detail as well as giving extensive commentary and analysis where possible. It spans 68 countries and the activities of 1529 organisations at the time of writing. However, our team are adding case studies at a rapid rate while continuously updating the existing studies. By the time of Smart Labels USA in Baltimore in June there will be 1500 case studies. So what are the lessons?